cleanse, fortify, and enhance volume, for fine and thinning hair Proper cleansing of the scalp and hair is essential for its health and vitality The addition of specific aromatherapeutic oils and citamins in this product help to revitalize the hair, scalp and skin, creating a healthier environment for fine and thinning hair THICKENING: Give the thickening shampoo it needs for hair strength, smoothness, shine, frizz control and volume with incredible manageability; gently eliminates build-up without stripping color with Cleanse Sensor technology. VOLUMIZING: Brilliant, 24-hour hair shine and volume that lasts; this shine-enhancing shampoo is specially formulated to remove dirt and styling residue that can make hair look dull; enhances hair's natural light reflectiveness and enhances thickness; makes hair cuticles smooth and aligns hair fibers for amazing shine. COLOR SAFE: Color safe formula for all hair types; for color treated hair; the anti-fade system for long-lasting color purity; protective formulas that help preserve and maintain color brilliance; color-treated hair requires special care. SULFATE FREE: Sulfate-free, thickening shampoo for color treated hair infused with refreshing ingredients; this hydrating shampoo softens and adds shine while also fighting split ends. ADVANCED FORMULA: Advanced haircare formula absorbs into hair to weightlessly smooth and add shine; specially formulated for fine hair to add thickness; gentle enough for color-treated or permed hair; most popular uses are: detangler shampoo, hair thickening shampoo, hydrating shampoo and strengthening shampoo.